Web Design Blog
Choosing the correct domain name can mean the difference between online success and failure
Thomas Darré Medard Frederiksen, chief operating officer at One.com, said the correct domain name for a company about to undertake in birmingham web design can help broaden a company's reach on the web if they are well selected.
The domain name needs to be be simple, memorable and relevant to the business.
"When combined with interesting content and a solid service or product it can be a winning formula," he stated.
"Consider all the options, take into account current offerings as well as future plans and select a domain name that will [deliver]."
There are at present 22 generic top level domain names duch as .co.uk and .com, for companies to choose from when setting up a website. But with the Internet Corporation for Assigned Names and Numbers welcoming generic top level domain name applications up until April 12th, companies will soon have a wider range of choices for their web address suffix.
However you also need to consider it from a SEO perspective as Google uses the domain name as an important factor in deciding where you position for search terms. For instance it is good to choose a domain name that relates to the service or product you want to sell. For example if you sell widgets and your domain name is called buywidgets.com you will almost certainly feature at the top of the search for the keyterm buy widgets (with a little bit of help from our website promotion)


