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Choosing the correct domain name can mean the difference between online success and failure

Thomas Darré Medard Frederiksen, chief operating officer at One.com, said the correct domain name for a company about to undertake in birmingham web design can help broaden a company's reach on the web if they are well selected.

The domain name needs to be be simple, memorable and relevant to the business.

"When combined with interesting content and a solid service or product it can be a winning formula," he stated.

"Consider all the options, take into account current offerings as well as future plans and select a domain name that will [deliver]."

There are at present 22 generic top level domain names duch as .co.uk and .com, for companies to choose from when setting up a website. But with the Internet Corporation for Assigned Names and Numbers welcoming generic top level domain name applications up until April 12th, companies will soon have a wider range of choices for their web address suffix.

However you also need to consider it from a SEO perspective as Google uses the domain name as an important factor in deciding where you position for search terms. For instance it is good to choose a domain name that relates to the service or product you want to sell. For example if you sell widgets and your domain name is called buywidgets.com you will almost certainly feature at the top of the search for the keyterm buy widgets (with a little bit of help from our website promotion)

Website Design for Business: FAQs

Website Design for Business: FAQs

Will I be paying the website design company by the page?

Not normally. eCentury like most Websites designer businesses will normally break down their services into a number of different packages, each with a set price e.g. a basic ‘brochure’ style site, an ‘ecommerce’ site (which includes an online shop) and so on. Each package may specify a maximum number of pages.

Will I have to provide all the content?

We can create text for you, but Obviously it will help the web designers if you can provide as much detail as possible about what you want included in the site. Also, providing your own pictures and copy will lend an air of authenticity to the website design site.

Will I be able to update and edit the site myself?

Ecentury website design always provide a basic CMS (or Content Management System – the ‘back end’) which allows you to make simple changes to text, replace images. However, if you want a more complex CMS for your website design then this might increase the  budget. There’s also the option of paying ecentury, the website designers, to make regular updates for you, to keep the professional look of the website

Are there ongoing charges for my business website?

eCentury, the website design company, will charge you a one-off fee for building your website, which always come with a free years hosting. We also provide a domain name and hosting – this will provide you with a URL (www.) and e-mail addresses.

Will the website designers create a logo for me?

eCentury include a logo in most website design packages.

Will my website appear in Google search results?

eCentury website design offer SEO (or search engine optimisation) services. This is the process of tailoring your website to appear high up in search engine results for the terms your customers are searching for. This does take time but we offer many fantastic packagest. ecentury web designers have a great record of making sites that rank highly early on.

Common Misconceptions about Website Design for Business

  • You can get a website for free – I’ve seen them advertised. Well they will rank poorly and offer your business nothing, plus they are a basic, restrictive template you’ll have to fill in yourself. There’s no way around it, if you want a website designed specifically for your business, you’re going to have to pay a professional to do it for you.
  • Flash intros are cool. That’s a matter of opinion. Flash intros cannot be read by google and rank your site lower, they can put off users and, unless you’ve got a ton of money to spend on them (a bespoke animation requires a lot of man-hours), they are best avoided