eCentury Main Logo
"It looks absolutely great, better than I’d hoped for. David was both professional & courteous throughout and has exceeded our expectations. Our new site looks great & is now a much better user experience. Would definitely recommend. "
Ann Strangward
Bay Shelving Storage Equipment

Technologies Used:

– Prestashop Open Source Software
– PHP 
– MySQL
– HTML
– CSS

I would recommend this type of approach for any eCommerce company who have an outdated website and are wanting an increase in sales.

David Walker – Lead eCommerce Developer

Migration & New eCommerce Theme for Bay Shelving

Bay Shelving approached eCentury looking to transform their website into a stronger revenue‑generating channel. Their existing PrestaShop eCommerce website had become outdated, slow, and no longer reflected the modern, professional image shown in their printed brochures. As a leading UK supplier of industrial shelving, racking, and storage solutions, they needed an online store that matched the quality of their products.

Bay Shelving enables both businesses and individual customers to buy shelving online, with expert advice and fast delivery. However, the old website was holding them back.

Initial Findings

Our technical and SEO analysis highlighted several issues affecting performance and conversions:

  • Slow page load speeds
  • Poor mobile optimisation
  • Outdated PrestaShop version lacking modern features
  • Inconsistent branding and outdated theme
  • A flawed checkout process causing drop‑offs
  • Missing key modules that support bulk purchasing, B2B sales, and product discovery

These issues were impacting both search engine visibility and overall sales performance.

Our Solution

To future‑proof the website and improve both user experience and SEO, we recommended and delivered:

  • A fully optimised, high‑performance hosting environment
  • A clean installation of the latest PrestaShop eCommerce platform
  • Full data migration from the old website
  • A custom‑designed, modern eCommerce theme aligned with Bay Shelving’s branding
  • A fast, user‑friendly one‑page checkout to increase conversions
  • Integration of new modules, including tools to encourage bulk orders and B2B purchasing
  • A new mega menu showcasing top‑selling shelving products
  • Improved technical SEO foundations, including structured data, cleaner URLs, and optimised category architecture

Ongoing Support & SEO Growth

We continue to work closely with Bay Shelving to enhance their online presence, improve rankings for key terms such as budget shelving, warehouse shelving, garage shelving, and storage racking, and support ongoing eCommerce growth. Our partnership focuses on continuous optimisation, conversion improvements, and long‑term digital success.

You can view the before‑and‑after comparison below.

Website before migration and update

WEBSITE BEFORE

Website after new ecommerce theme and update to Prestashop 1.7

WEBSITE AFTER

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